Modules

	Module 1	:	Introduction to the Retail Industry
	Module 2	:	Public Opinion
	Module 3	:	Distribution Management
	Module 4	:	Retail Marketing
	Module 5	:	Consumer Markets and Consumer Buying Behavior
	Module 6	:	Business Markets and Business Buying Behavior
	Module 7	:	Retail & Wholesaling
	Module 8	:	Professional Selling
	Module 9	:	Understanding Customer
	Module 10	:	Customer Relationship Management

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Program Objectives

• Enable the participants to acquire skills in effective Retail operations.
• Educate, enhance and develop youths and individual in the Retail Industry.
• Enable the participants to acquire broad overall knowledge, skills and competencies in Retail and its associated disciplines.

Program Information

	Duration	:	12 months
	Contact Hours	:	16 hours per module
	Practical Hours	:	208 hours per month

Entry Requirement

SPM with 2 credits.

Assessment

Upon completion of each module, students would undergo a quiz and submission of a project paper.

Program Fees

RM7,000.00 (Ringgit Malaysia Seven Thousands)